Girl, it’s not so confusing. It’s the viral plant-based Bratwurst board. When pop icon Charli XCX dropped her album “brat” and declared it a “brat summer” in early July, the internet was flooded with lime green, brat memes and Charli beats. For Field Roast, it seemed like the perfect opportunity to get into the conversation. So we collabed with Charli…unofficially. With one single billboard and five extra letters, we became synonymous with this year's hottest trend and turned brat summer into brat(wurst) summer.
