Sound is the unsung hero of video games. While characters, story and gameplay draw players in, effective sound design helps to bring these virtual worlds to life and make them feel rounded and more enjoyable. Whether it's the waka waka sound of Pac-Man on his never-ending pursuit of cherries, or the tune that plays when Mario grabs a Super Star power-up, video games have a rich sonic history just waiting to be tapped into. And that's exactly what we did for the new full-service audio studio, DOKI DOKI.
DOKI DOKI is named after the Japanese onomatopoeia for a heart-pounding feeling of excitement. It's all part of a striking identity that sells the importance of sound through visuals, animation, and wordplay.
